Häsi Bread Is Coming to Market Mama

There are loaves you buy because you need bread, and then there are loaves you rearrange breakfast, lunch or dinner around.

Häsi Bread falls firmly into the second category.

Beginning July 6, Market Mama will carry the Häsi Original wild-fermented sourdough loaf for $10, available for local delivery across Los Angeles. Add it to any Market Mama box and save an extra 5% — or find it already tucked inside our Full Market Box.

We have been huge fans for a long time, so yes, we are making a big deal about this.

What Is Häsi Bread?

Häsi, pronounced “hay-zee,” is a Los Angeles artisan bakery founded by Matias Barang.

The bakery began as a small cottage operation and grew through Los Angeles farmers markets, word of mouth and a loyal following that recognized there was something very different about these loaves.

Today, Häsi is known across Los Angeles for its naturally fermented sourdough, house-milled grains and signature yellow-and-blue marbling created with heirloom turmeric and butterfly pea flower.

The Original loaf is the one that started it all.

What Makes the Häsi Original Different?

Häsi Original is made with:

• Organic wheat flour
• An organic house-milled blend of rye, spelt and khorasan wheat
• Water
• Organic butterfly pea flower
• Ancient sea salt
• Organic heirloom turmeric

The yellow and blue swirls are not artificial food coloring.

The golden color comes from turmeric, while butterfly pea flower creates soft blue and violet tones throughout the crumb.

The loaf is wild fermented and made with a blend of grains that brings more flavor and character than a standard white sourdough.

The crust is deeply browned and blistered. The inside is airy, chewy and lightly tangy, with a nutty depth from the rye, spelt and khorasan.

It looks beautiful because it is beautiful. It also tastes like someone cared.

Why Market Mama Is Saving Häsi Loaves

The Häsi loaves available through Market Mama are collected from the bakery the morning after they are baked.

They are not damaged, defective or rejected.

They are simply beautiful loaves remaining from the previous day’s bake.

Good bread does not suddenly lose its value because the clock passed midnight.

Most people buying an artisan loaf from a bakery or farmers market are already eating most of it the following day. We are stepping in before excellent bread becomes unnecessary waste and bringing it directly to your table.

That is why we call them saved loaves.

Yesterday’s bake. Saved for your table.

Why the Loaf Is $10

The Häsi Original is currently listed elsewhere for as much as $15.99.

Through Market Mama, it is $10.

That price is possible because we collect a limited number of Original loaves the morning after they are baked and create another route for them to reach someone’s kitchen.

You get one of Los Angeles’ most recognizable artisan sourdough loaves at a more accessible price.

Häsi gets another loaf into the hands of someone who will appreciate it.

Perfectly good bread gets eaten instead of overlooked.

That is the kind of food system we want more of.

Is Next-Day Sourdough Still Good?

Very.

Proper artisan sourdough is made to hold.

The crust may soften slightly overnight, but a quick toast brings it right back to life. The crumb remains chewy, flavorful and ideal for eggs, sandwiches, tartines or a thick layer of butter.

For longer storage, slice the loaf and freeze it. Individual slices can go directly from the freezer into the toaster.

Honestly, Häsi toasted may be its final form.

A Holistic Nutritionist’s Look at Sourdough

The way bread is made matters.

Traditional sourdough fermentation gives naturally occurring yeasts and lactic acid bacteria time to work on the dough.

During fermentation, organic acids are produced and some of the grain’s phytic acid can be broken down. This can support mineral availability and may make traditionally fermented bread feel different from rapidly produced commercial bread for some people.

Häsi Original also uses a varied blend of wheat, rye, spelt and khorasan rather than relying on one standardized flour.

Each grain contributes its own flavor, texture and nutritional profile.

Rye is naturally rich in fiber and has a deep, earthy flavor.

Spelt brings a slightly sweet, nutty quality.

Khorasan wheat adds richness and is known for its naturally golden color and distinctive flavor.

Then there is the ingredient list itself:

Organic grains, water, butterfly pea flower, ancient sea salt and heirloom turmeric.

Magical.

What About the Turmeric and Butterfly Pea Flower?

The colors are part of what makes Häsi instantly recognizable.

Heirloom turmeric creates the golden yellow ribbons, while butterfly pea flower creates the soft blue and violet marbling.

Both are plant ingredients naturally rich in pigments and compounds that have been studied for their antioxidant properties.

In this loaf, their first job is to create color, flavor and character.

They make each slice look different from the one before it.

How We Eat Häsi Bread

Start with a hot slice and cold salted butter.

Then try:

• Soft eggs and flaky salt
• Heirloom tomatoes and olive oil
• Avocado, lemon and herbs
• Ricotta and local honey
• Sardines and fresh herbs
• Cultured butter and jam
• A very serious grilled cheese

The loaf has enough personality to be eaten simply and enough structure to handle a proper sandwich.

Where to Buy Häsi Bread in Los Angeles

Häsi sells through its bakery, select Los Angeles farmers markets and retailers.

Beginning July 6, the Häsi Original will also be available through Market Mama for local grocery delivery.

You do not need to fight farmers-market parking.

You do not need to hope it has not sold out.

We collect it, save it and bring it home.

Limited Loaves, Naturally

The number of Häsi loaves available through Market Mama depends on what remains from the previous day’s bake.

That means quantities will change from week to week.

Some weeks there may be plenty.

Some weeks there may be very few.

We are not asking Häsi to overproduce just so we can advertise unlimited stock.

We are creating a home for excellent bread that has already been made.

When the loaves are gone, the loaves are gone.

Häsi Original Wild-Fermented Sourdough — $10

Available through Market Mama beginning July 6.

Bring Market Mama Home