Privacy policy
Last updated: June 26, 2026
Privacy Policy
Market Mama operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Market Mama is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how Market Mama LLC (“Market Mama,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be linked to an individual.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details, including your name, billing address, shipping address, phone number, and email address.
- Financial information, including payment card details, financial account information, transaction details, form of payment, and payment confirmation. Payment information may be collected and processed directly by Shopify or our payment processors.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction and shopping information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, along with information about your previous transactions.
- Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
- Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information, including information about how and when you access, interact with, and navigate the Services.
- Marketing preferences and consent records, including whether you have agreed to receive email or text message marketing communications.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, place an order, subscribe to marketing communications, communicate with us, or otherwise provide personal information.
- Automatically through the Services, including through your device and through cookies, pixels, plugins, web beacons, software development kits, and similar technologies.
- From Shopify and other service providers that support our store, payment processing, analytics, advertising, communications, customer service, fulfillment, and delivery.
- From business partners, marketing partners, advertising platforms, social media platforms, and other third parties, as permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use personal information for the following purposes.
Providing, Tailoring, and Improving the Services
We use your personal information to provide and improve the Services, including to:
- Process payments and transactions.
- Fulfill and deliver orders.
- Manage purchases, returns, exchanges, cancellations, and refunds.
- Remember your preferences and products you may be interested in.
- Send notifications related to your account, purchases, deliveries, or transactions.
- Create, maintain, and manage your account.
- Provide customer support.
- Enable reviews and other store features.
- Recommend products based on your interests, purchases, or activity.
- Improve the functionality, performance, security, and customer experience of the Services.
- Marketing and Advertising
We may use your personal information for marketing and promotional purposes, including to:
- Send marketing, advertising, and promotional communications by email, text message, or postal mail.
- Send information about products, seasonal offerings, market updates, delivery schedules, order cutoffs, promotions, and events.
- Show you advertisements for products or services on our website or on other websites and platforms.
- Personalize advertising based on products you viewed, added to your cart, or purchased, and based on other activity on the Services.
Where required by law, we will obtain your consent before sending marketing communications.
Text Message Marketing
If you separately opt in to receive text messages from Market Mama, we may use your phone number to send marketing and promotional messages, weekly market updates, product announcements, order cutoff reminders, cart or checkout reminders, delivery-related updates, and other messages connected with our products and Services.
We collect your phone number and text message consent when you enter your number through our website, checkout, signup forms, keyword campaigns, or other consent-based enrollment methods.
Consent to receive marketing text messages is not a condition of purchase.
Our website uses cookies, pixels, plugins, and similar technologies to help keep track of products you view or place in your shopping cart, including when a cart or checkout has been abandoned. We may use this information to determine when to send cart or checkout reminder messages by text, provided you have separately consented to receive such messages.
We may use service providers, including Klaviyo and telecommunications providers, to help administer and deliver our text messaging program.
Text messaging originator opt-in data and consent will not be sold, rented, or shared with non-affiliated third parties for their own marketing purposes.
Message frequency may vary. Message and data rates may apply. You may opt out of marketing text messages at any time by replying STOP. For assistance, reply HELP or contact us at hello@lamarketmama.com.
Please review our Mobile Terms of Service, available through the applicable link displayed wherever you sign up for text messages, for additional information about our text messaging program.
Security and Fraud Prevention
We use personal information to:
- Authenticate accounts.
- Provide a secure payment and shopping experience.
- Detect, investigate, prevent, or respond to fraudulent, illegal, unsafe, malicious, or unauthorized activity.
- Protect the security of the Services.
- Protect our rights, property, customers, employees, and the public.
If you create an account, you are responsible for keeping your username, password, and other account credentials secure. Please do not share your account credentials with others.
Communicating With You
We use personal information to communicate with you, respond to inquiries, provide customer support, send service-related messages, and maintain our business relationship with you.
Legal Reasons
We may use personal information to:
- Comply with applicable laws and legal obligations.
- Respond to lawful requests, court orders, subpoenas, warrants, or government inquiries.
- Investigate or participate in legal proceedings or civil discovery.
- Enforce our Terms of Service and other policies.
- Investigate potential violations of our agreements or policies.
- Protect or defend our rights and the rights of others.
Cookies and Similar Technologies
We use cookies, pixels, plugins, web beacons, and similar technologies to operate, improve, analyze, and personalize the Services.
These technologies may be used to:
- Remember your preferences and actions.
- Keep track of products you view or add to your cart.
- Recognize when a cart or checkout has been abandoned.
- Understand how visitors use the Services.
- Measure the performance of our website and marketing.
- Personalize advertising.
- Prevent fraud and maintain security.
- Support email and text message marketing.
- You may be able to manage cookies through your browser settings or through the privacy preference tools available on our website. Blocking or deleting cookies may affect the availability or functionality of certain features.
Depending on where you live, you may have the right to opt out of certain uses of cookies and personal information for targeted advertising. You may exercise applicable rights through the “Your Privacy Choices” link in our website footer.
Our website may recognize the Global Privacy Control signal where required by applicable law. When we receive a legally valid Global Privacy Control signal, we will treat it as a request to opt out of certain sharing or targeted advertising for the applicable browser or device.
Other than Global Privacy Control where legally required, we do not respond to other “Do Not Track” signals.
How We Disclose Personal Information
In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy.
These circumstances may include:
- With Shopify, vendors, and service providers that perform services on our behalf, such as website hosting, payment processing, data analytics, advertising, email and text message delivery, customer support, cloud storage, fraud prevention, order fulfillment, and delivery.
- With business and marketing partners that provide marketing, analytics, or advertising services.
- With social media and advertising platforms to measure advertising performance and deliver relevant advertising.
- When you direct, request, or consent to the disclosure.
- With delivery providers, producers, vendors, and fulfillment partners as necessary to process and deliver your order.
- With affiliates or entities within our corporate group.
- In connection with a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, insolvency, or bankruptcy.
- To comply with applicable laws, legal obligations, subpoenas, warrants, court orders, or lawful government requests.
- To enforce our Terms of Service, policies, or agreements.
- To protect or defend the Services, our rights, our property, our customers, or others.
Business and marketing partners may process personal information according to their own privacy notices.
Depending on where you reside, you may have the right to direct us not to share personal information for targeted advertising. You may exercise applicable rights through the “Your Privacy Choices” link in our website footer.
Text messaging originator opt-in data and consent will not be sold, rented, or shared with non-affiliated third parties for their own marketing purposes.
Relationship With Shopify
The Services are hosted and powered by Shopify.
Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve Shopify’s services and our store.
Information you submit through the Services may be transmitted to and processed by Shopify and other service providers that may be located in countries other than the country where you live.
We may use Shopify features that incorporate information obtained from your interactions with our store, Shopify, and other merchants. In certain circumstances, Shopify may be responsible for processing personal information and responding to requests concerning that processing.
You may learn more about Shopify’s privacy practices through Shopify’s Consumer Privacy Policy and privacy portal.
Third-Party Websites and Links
The Services may contain links to websites, applications, or online platforms operated by third parties.
We do not control and are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or platforms. You should review the privacy notices and terms of any third-party website or platform you visit.
Information you share in public or semi-public areas, including social media platforms, may be visible to other users and may be used by those users or third parties without restriction.
The inclusion of a third-party link does not necessarily imply that we endorse that third party or its content.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the information below so that we may review and, where appropriate, delete the information.
We do not have actual knowledge that we sell or share, as those terms may be defined by applicable law, the personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable administrative, technical, and organizational measures intended to protect personal information.
However, no security system or method of transmission is completely secure. We cannot guarantee absolute security, and information you send to us may be at risk while in transit.
Please do not send sensitive or confidential information through unsecured communication channels.
We retain personal information for as long as reasonably necessary to:
- Maintain your account.
- Provide the Services.
- Fulfill orders.
- Maintain business and transaction records.
- Comply with legal, tax, accounting, and regulatory obligations.
- Resolve disputes.
- Prevent fraud.
- Enforce agreements and policies.
- Protect our rights and the rights of others.
The applicable retention period may vary depending on the nature of the information and the reason it was collected.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Right to Access or Know. You may have the right to request access to personal information we maintain about you.
- Right to Delete. You may have the right to request deletion of personal information we maintain about you.
- Right to Correct. You may have the right to request correction of inaccurate personal information.
- Right to Data Portability. You may have the right to receive a copy of certain personal information in a portable format.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.
- Right to Withdraw Consent. Where processing is based on consent, you may have the right to withdraw that consent.
- Right to Appeal. Where applicable, you may have the right to appeal a decision we make concerning your privacy request.
- Right to Restrict or Object to Processing. Depending on applicable law, you may have the right to object to or restrict certain processing.
You may exercise applicable privacy rights through the “Your Privacy Choices” link in our website footer or by contacting us using the information below.
We will not discriminate against you for exercising your privacy rights.
We may need to verify your identity before processing a request. Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act for you and may require you to verify your identity directly.
We will respond to valid requests within the time required by applicable law.
Managing Communication Preferences
You may unsubscribe from promotional emails by using the unsubscribe link included in our emails.
You may opt out of promotional text messages by replying STOP.
If you opt out of marketing communications, we may still send non-promotional or transactional communications, including messages relating to your account, orders, payments, deliveries, customer service inquiries, or legal notices.
Email and text message consent are managed separately. Unsubscribing from email does not necessarily unsubscribe you from text messages, and opting out of text messages does not necessarily unsubscribe you from email.
Complaints
If you have a complaint about how we process personal information, please contact us using the information below.
Depending on where you live, you may have the right to appeal our response or submit a complaint to an applicable privacy or data protection authority.
International Transfers
We and our service providers may transfer, store, and process personal information outside the country where you live.
If personal information is transferred from the European Economic Area, the United Kingdom, or another jurisdiction that requires safeguards for international transfers, we will rely on legally recognized transfer mechanisms, such as adequacy decisions, approved contractual clauses, or other lawful safeguards, as applicable.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technologies, legal obligations, or other operational reasons.
We will post the updated Privacy Policy on this website, revise the “Last updated” date, and provide any additional notice required by applicable law.
Contact
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:
Market Mama LLC
2264 29th Street, Unit A
Santa Monica, CA 90405
United States
Email: hello@lamarketmama.com





